Prada introduces a new masculine fragrance in Sept 2012, named after the sailboat and the sailing team "Red Moon" or Luna Rossa, which participates in the American Cup competitions. The new fragrance, considering its name, draws its inspiration from the world of extreme sailing, prestige, marine nature and passion for innovation and victory. The composition is developed around the main note of lavender by perfumer Daniela Andrier of Givaudan. Intensity and freshness of accords are emphasized by the use of classical notes in new, innovative ways. Those notes include lavender absolute and bitter orange in the top, clary sage and spearmint in the heart, and ambrette absolute and ambroxan molecule in the base.

Italian fashion house Prada was founded by Mario Prada in 1913. In collaboration with his brother Martino, the pair opened a leathergoods and luggage store called Fratelli Prada (Prada Brothers) in Milan. Mario's daughter Luisa took over the business from her father, and in turn, her daughter Miuccia Prada, would take over for her in 1978. The company as we know it today has evolved under Miuccia Prada's direction. Prada's first totes and backpacks were introduced in 1979, eventually becoming best-sellers. The company expanded its market by placing its handbags in major retailers around the world and opening a second boutique in Milan. Shoes were added to the line in 1984, and Prada's first line of womenswear debuted in 1988. A womens' high-fashion line called Miu Miu (Miuccia's nickname) was introduced in 1992, and menswear was offered starting in 1993. A set of numbered Exclusive "artisan fragrances" was first offered by Prada at their boutiques and select department stores in 2003. Each scent focused on a single note—Iris, Orange Flower, Tuberose, Violet, etc. Additions to this line were made again in 2007 and 2010. Prada's first mass market fragrance offering, Prada Eau de Parfum, was released in 2004. The Prada "Ephemeral Infusion" line, which highlighted some of the notes from the Prada Exclusive line and featured more costly ingredients, was introduced in 2007 with Infusion d'Iris. Prada fragrances are produced in conjunction with Puig.