A Dior fragrance line, which use to stand by the name of Miss Dior Cherie, is renamed simply "Miss Dior" as a tribute to the original Miss Dior fragrance from 1947. In spring of 2012, the collection expands with the latest edition - Miss Dior Eau Fraiche. Miss Dior Eau Fraiche, described as elegant and bold as it is feminine and sensual, is a fresh green chypre - floral fragrance. Deep and sensual, while being coquettish and invigorating scent of sunny spring, Miss Dior Eau Fraiche opens with sparkling citrus notes and green galbanum. The heart of the perfume is traditionally composed around jasmine, lying on the intensive base of earthy patchouli. The composition is signed by the in-house perfumer Francois Demachy. The fragrance is available as 50 and 100 ml Eau de Toilette.

Fashion designer Christian Dior was born in France and rose to prominence in the fashion world with the creation of the "New Look"—voluminous dresses that emphasized a woman's curvy feminine shape. Dior's fashion background included working for or alongsi