The new eponymous eau de parfum by Chloe is quite a departure from the once-popular tuberose composition of the same name. A light and fresh yet seductively strong and self-possessed scent, the new Chloe fragrance is in no way its predecessor's timid younger sister. Just like all Chloe's bold, arty and free-spirited designs, the fragrance is feminine in a rather non-traditional, not all-out-girly way. Its accords expertly play against each other and they seduce the audience by being both elegant and daring at the same time.

Chanel S.A. is the fashion house founded in 1910 by Gabrielle Chanel (affectionately called 'Coco' by friends). Chanel created a real revolution in the fashion world with her simple, elegant fashions of timeless appeal. She was one of the first designers