Luscious Pink was arrived at the market in August 2008. It was created in cooperation with two perfumers, Carlos Benaim and Loc Dong, of IFF. They created the new fragrance containing notes of Sicilian bergamot, accords of ocean breeze and Italian sparkling cocktail Bellini. The heart hides petals of Tiara from Tahiti, lily of the valley and pink peony, while the base notes include accords of bright blond wood, sandalwood, white musk, which is a combination of notes described as a floral melody developing as Mariah's voice.

Marc Jacobs began offering fragrances in 2001, in conjunction Coty. Marc Jacobs for Women was the first fragrance offering, followed by a companion men's scent in 2002. The brand began offering unisex splash colognes in large bottles emphasizing a single