Born from the encounter of Creative Director of Gucci Alessandro Michele and Master Perfumer Alberto Morillas, Gucci Beauty unveils its fragrance with the evocative name Love at your Darkest. Love shines through the darkness like a hawk cutting through the sky with Love at your Darkest, a deep woody and spicy perfume fragrance that is an enveloping combination of Black Pepper, Incense and Cedarwood. The dry spiciness of Black Pepper represents the top note of this intoxicating Gucci scent, woody and warm. Its multifaceted characteristics are revealed through Incense, itself a balsamic sweet note that wraps its sensual richness around the Black Pepper. Love at your Darkest is finished with the regal hawk representing strength and determination, urging one to embrace the darkest corners of love, to soar through its highs and lows. Appliqued with a decorative gold foliage pattern, it is finished with a green bow at the bottom of the Gucci perfume bottle. Love at your Darkest Eau de Parfum for women and men is found amongst The Alchemist's Garden collection, where it appears as a precious jewel. The scent can be magnified, muted or fused with other fragrances from the luxury collection to create a one-of-a-kind sillage.

The House of Gucci was founded by Guccio Gucci in 1921. Inspired by the beautiful luggage he had seen travelers carrying while working at the Savoy Hotel in London, Gucci returned to Florence with a goal of combining the refined elegance of the wealthy travelers he observed with the fine craftmanship of traditional Florentine artisans. The company's equestrian-themed quality leather goods were in high demand, and when leather was scarce during World War II, Gucci's innovative use of hemp, linen and jute expanded the brand's aesthetic. Guccio Gucci passed in 1953 but his sons and grandson oversaw the succesful expansion of the company into a luxury goods manufacturer known around the world. The company's signature "double G" logo was adopted in the 1960s. The company's first fragrance, Gucci No. 1 for women, was introduced in 1974. A series of fragrances for men and women have since been launched, with many taking legendary status amongst perfume collectors, including Gucci 3 and L'Arte di Gucci. Tom Ford served as the company's creator director in mid-90s through the early 21st century. Creative director Frida Giannini took over for Ford and since 2015, Alessandro Michele has been at the helm.