Coach for Men is a woody scent with a fresh opening, developed by IFF perfumers Anne Flipo and Bruno Jovanovic. Top notes: green nashi pear, bergamot, kumquat. Heart: cardamom, coriander, geranium. Base: vetiver Haiti LMR, suede, ambergris. Actor James Franco is the face of the fragrance, embodying the ideal of a cool American guy. The fragrance comes as a 12 percent Eau de Toilette. Coach for Men was launched in 2017.

Coach is an American leather goods company created in 1941 in Manhattan, New York. The company that became the Coach brand was founded in 1941 as Gail Manufacturing Company. It originally made leather goods such as wallets and purses. In the mid-70s the company changed its name to Coach. The first perfumes were introduced in 2007 and are now manufactured under the Estee Lauder Companies. The brand is known for fresh, classic scents with notes such as ambroxan and citrus.