Perfumers of the house of Givaudan, Aurelien Guichard and Yann Vasnier created both new editions of central notes of rose and patchouli. Loud for Her incorporates litchi and rose in a top and patchouli in a base. Since the main theme is music, Chad Lavigne designed two flacons in shape of music records. Edition for women is coloured in pink, while men’s version is transparent black, with silver stoppers resembling stereo knobs.

Thomas Jacob Hilfiger is the designer behind the Tommy Hilfiger clothing and fragrance lines. Born and raised in Elmira, New York, Tommy Hilfiger started in the fashion industry as a retailer. He opened his first boutique called The People's Place in his