Italian house of Acqua di Parma launches a new fragrance Essenza di Colonia which appears on the market in August 2010. Essenza di Clonia is accompanied by an interesting advertising campaign with photos by Giovanni Gastel. Simple game of black and white announces Italian style and reminds us of tradition of the house and classic Art Deco Colonia flacon which was created as matt black flacon this time. The advertising campaign features an elegant smoking, which is an embodiment of style and elegance. The new Essenza di Colonia is a flanker to edition from 1916, based on citrusy-woody notes of bergamot, lemon, mandarin, orange, grapefruit, petit grain, neroli, sage, rosemary, lily of the valley, rose accords, jasmine, patchouli, vetiver, white musk and amber. The fragrance can be purchased as 50 and 100ml edc.

Acqua di Parma started as a small factory in Parma. The first fragrance was created in 1916, Colonia, and at the beginning it was used to perfume gentlemen's handkerchiefs. From a small factory, Acqua di Parma grew into a prominent house with wide range d