Diesel Loverdose allegedly possesses molecules that stimulate hypothalamus, the part of the brain responsible for attraction and lust. The very composition is floral – spicy, opening with star anise and mandarin.The bottle is symbolically designed to resemble a heart – shaped diamond pierced by an arrow, colored in intense shades of purple. The face of the fragrance is a young model Ashley Smith.

Diesel is an Italian clothing brand founded by Renzo Rosso in 1978. The company is best known for its denim collection, and its clothing lines and accessories are aimed solidly at the young consumer.