The new addition to the general collection of Juliette Has A Gun is named Lipstick Fever, available from June 2020. The fragrance is a fruity-floral one, packed in a vamp-looking gradient red bottle. "She does very bad things – but she does them well! Juliette Has a Gun’s latest addition is a fruity floral fragrance that dares to be desired."

Juliette Has A Gun is a fragrance project of Romano Ricci, Nina Ricci's grandson, initiated in 2005. According to plans, this fragrance line will have five women's fragrances based on rose scent, as rose is the best gift by a man in love to the lady of his heart. Romano Ricci started this project inspired by Shakespeare's tragedy; modern Juliette is armed, but equally romantic as before.