Versace is launching the new fragrance for women as an addition to the popular men’s edition Eros from 2012. Versace Eros Pour Femme arrives on shelves of perfumeries in Italy in December 2014 as the fragrant seductress of the God of love—Eros. The women’s fragrance in a glamorous gold color flacon is signed by perfumers of the Firmenich company Alberto Morillas, Olivier Cresp and Nathalie Lorson who worked together on creating the new composition. "Eros is God of love and the goal of Eros Pour Femme campaign was to present that Eros was seduced and to suggest the strength of a woman," stated Donatella Versace, who added that photos for the campaign were taken in Pinewood studio in London in water reservoirs where the James Bond movies were filmed. The campaign is signed by photographers Mert Alas and Marcus Piggott. The faces of the campaign are Brian Shimansky, known as advertising face of Eros and Lara Stone, advertising face of Eros Pour Femme who comes out of the water in a white dress and golden gladiator sandals!

Versace is an Italian fashion design house founded by the late Gianni Versace and continued by other members of the Versace family after his death. Debuting with a line of women's wear in 1978, the company was an instant success. A men's line and the comp