July 2016, Victoria's Secret is launching a new fragrance, CRUSH, a flirtatious flowery composition nuanced with spicy hot notes and inspired by attractive lace lingerie. The exciting scent offers a fresh, feminine and exotic floral bouquet, with an extremely seductive and vivid twist. Crush has accords of pink pepper with spicy and vibrant flavors enriched by floral notes; the perfumers chose a specific peony hybrid (Treasure peony) and Ashoka flowers (Saraca asoca). Treasure peony develops fresh and feminine citrus floral notes. Ashoka flowers bloom from February to April in the rain forests on the west coast of Indonesia, are extremely fragrant and typically have yellow-orange blooms. In Nepal, Sri Lanka and India, the Ashoka tree is considered a holy tree and highly valued.

Victoria's Secret is an American fashion house for lingerie, accessories and cosmetic products. The company was started in San Francisco by Roy Raymond in 1977. Originally designed with the intent of making lingerie shopping a comfortable experience for m