Bvlgari presents a new addition to the Omnia collection in October 2015, the fragrance called Omnia Paraiba, named after Brazilian semi-precious stone Paraiba Tourmaline, known for its blue – green color. The fragrance is an exotic floral - fruity and woody. Perfumer Alberto Morillas focused on passion flower scent, inspired by Brazilian jungle, beaches and ocean. Bigarade (bitter) orange and Maracuja passion fruit open the composition and lead to the floral heart of passion flower and Brazilian gardenia. The base notes include vetiver and cocoa. The face of the perfume is model Edita Vilkeviciute. The fragrance is available as 25, 40 and 65 ml Eau de Toilette.

Bvlgari is an Italian luxury goods house fouded by Sotirios Voulgaris in 1884. The company name is a derivative of the founder's last name, and the letter "V" in the word is the Latin classical alphabet character for letter "U," so the word is pronounced simply as if it were written as "Bulgari." The founder of the house, Sotirio Voulgaris, was originally from Greece, where he learned the jeweler's trade. He left his home town in 1877 and made his way to Corfu, and later to Naples, before landing in Rome in 1881. He started the Bvlgari company in 1884. The company's flagship store was opened in 1905 with the help of his sons, in Via dei Condotti, and it soon became successful and famous. The first international stores were opened in 1970 in New York, Paris, Geneve and Monte Carlo. Bvlgari had their own sales outlets (showrooms) in the Pierre Hotel in New York for many years, and now have nearly 300 shops worldwide. Initially famed for its magnificent jewelry, the brand has expanded its offerings to include watches, accessories, handbags, hotels and fragrances. The first fragrance offered by the brand was Eau Parfumée au Thé Vert in 1992.