Lolita Lempicka launches new feminine fragrance Elle L'aime in September 2013. The scent marks a passionate woman full of confidence who rules her fate, a woman who shines like she is in love, as it is officially described.

Fashion houses are often named after their founding designer, but Josiane Pividal went about it differently. In 1983 Josiane and her husband Joseph, an interior designer, created their label, "Lolita Lempicka", in homage to Nabokov's novel and to the pain