The new women's fragrance by Gloria Vanderbilt is named Minuit à New York and it evokes aromas of opulent white flowers and night lifestyle of New York City. Perfumer Dora Baghriche created the floral composition of narcotic accords of tuberose, pink peony, sandalwood, jasmine, hyacinth, violet, gardenia, milky sandalwood, amber wood, patchouli and suede leather.

Gloria Vanderbilt is an artist, actress, designer, author, socialite and heiress from one of America's most prominent families of the 19th century. Her great-great grandfather Cornelius Vanderbilt established tremendous wealth in the shipping and railroad industries. Vanderbilt worked as a fine artist for a number of years, before turning to commercial art and design. She began designing for Hallmark greeting cards in 1968, and for Bloomcraft, a textile manufacturer, as well as designing table wear. Her first foray into fashion was a series of scarves for manufacturer Glentex, which led to an offer to design jeans from Indian businessman Mohan Murjani. The designer jeans craze of the late 1970s was kicking off, and the tight-fitting jeans with Vanderbilt's signature in script, as well as her swan logo, were an immediate success. Vanderbilt sold the rights to her name to the Murjani group in 1978, and launched her own fashion company, GV Ltd. Gloria Vanderbilt partnered with L'Oreal on a series of fragrances between 1982 and 2002. The first scent, signature Vanderbilt for women, was a popular mass market perfume in the 1980s.